Ramsey Naja is chief creative officer, JWT MENA
I normally have my hair done at a place called Coiffure de Paris. Now, this is embarrassing, whichever way you look at it. Worse still, on Foursquare, I am the Mayor of Coiffure de Paris, which suggests that I am either sexually confused or have a poor sense of direction.
In fact, my hairdresser’s name is nothing more than a typical example of pretentiousness meeting predictability, and this, in essence, is a recipe for bad copywriting. This is not necessarily attributable to copywriters themselves, but to that strangely anachronistic desire that many businesses have, to announce themselves with wishful thinking, knee-jerk names and, wors
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interestingly written. Gr8 stuff !