Baskin Robbins Middle East has awarded its digital content and social media mandate to Isobar UAE, following a multi-agency pitch. Isobar will be responsible for delivering highly personalised content and brand authenticity while providing a consistent, high-quality brand experience.
The agency’s focus will be on harnessing content solutions that build brand equity, delivering memorable campaigns that drive engagement, transaction and loyalty. Isobar will help Baskin Robbin’s build more meaningful interactions by focusing on the customer experience.
Jude Perera, Head of Marketing Galadari Food & Beverage Division, said, “At Baskin Robbins, we are passionate about delivering new flavours and experiences with a deep commitment to quality. For us, Covid-19 demonstrated a real need for high-quality, creative content that resonates with our customers, and the importance of creating it quickly. Isobar is delivering new ideas and collaborations that are enabling us to create authentic brand experiences. We look forward to working together to continue building Baskin Robbins’ reputation as the preferred ice cream destination in the region.”
Ziad Ghorayeb, Managing Director, Isobar MENA, said, “Our partnership with Baskin Robbins is a fantastic addition to our roster of food and beverage clients, and a testament to our growing capabilities in food content production and development. To engage customers and drive growth, brands need to offer a seamless experience across all touchpoints in a relevant and appropriate way that capture audiences’ imagination.We are extremely proud to play our part in building a brand that people love and believe that the content we create will play a huge role in delivering captivating, relevant experiences.”