Let’s set the scene: Earlier this year, in July 2024, Pinterest brought its digital advertising solutions to the shores of the Middle East and North Africa (MENA) region.
Following a partnership with DMS (Digital Media Services), a Choueiri Group brand, Pinterest offered advertisers access to the platform’s 25 million users across Algeria, Bahrain, Qatar, the UAE and Saudi Arabia, which accounts for 30 per cent of the cumulative population of these countries.
Two months later, in September 2024, Matt Hogle, the Vice President of Global SMB and Channel Sales at Pinterest, flew down from the company’s headquarters in San Francisco, California, to officially launch “a pl
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Tags:ad-spendadvertisersadvertising spendBrandbrand safetyChoueiri Groupconversion APIDigital Media Servicesdirect linksDMSfull funnel approachlower funnel approachMarketersMatt Hoglemedia mix modeloffline salesomnichannel approachonline salesPerformancePinpinterestPinterest tagrelevancyreturn on advertising spendROASROIshoppable contentshopping aduser intent to purchaseZiad Khammar
