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posted on Sep. 23, 2024 at 4:11 pmSep 24, 2024

What value does Pinterest offer to MENA brands and advertisers?

posted on Sep. 23, 2024 at 4:11 pmSep 24, 2024

Campaign Middle East questions Pinterest's Matt Hogle and DMS' Ziad Khammar about ROAS, lower funnel value, brand safety, and ad relevance.

Let’s set the scene: Earlier this year, in July 2024, Pinterest brought its digital advertising solutions to the shores of the Middle East and North Africa (MENA) region.

Following a partnership with DMS (Digital Media Services), a Choueiri Group brand, Pinterest offered advertisers access to the platform’s 25 million users across Algeria, Bahrain, Qatar, the UAE and Saudi Arabia, which accounts for 30 per cent of the cumulative population of these countries.

Two months later, in September 2024, Matt Hogle, the Vice President of Global SMB and Channel Sales at Pinterest, flew down from the company’s headquarters in San Francisco, California, to officially launch “a pl

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Tags:ad-spend advertisers advertising spend Brand brand safety Choueiri Group conversion API Digital Media Services direct links DMS full funnel approach lower funnel approach Marketers Matt Hogle media mix model offline sales omnichannel approach online sales Performance Pin pinterest Pinterest tag relevancy return on advertising spend ROAS ROI shoppable content shopping ad user intent to purchase Ziad Khammar

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.