Just over a year ago, Google dropped the cookie bomb. You may remember the panic that ensued at the news that by 2022 they would be following Apple and Mozilla to block support for third-party cookies. The digital advertising world was put on notice, while we all waited to see what Google would roll out in replacement. Well, one year into their deadline we now have an answer… and it involves bird-themed acronyms.
Do you sell online? Chances are you do. Join us on March 17th at Campaign Online Briefing event on E-commerce 2021 – Acquisition and Retention to find out how to acquire and retain customers in the fast-changing world of modern e-commerce.???
Say hello to FloC, AKA the ‘Federated Learning of Cohorts’, a privacy-preserving mechanism for enablin
