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By Phil Smith
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What Saudi Arabia’s real estate reform means for marketers

By Phil Smith
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The Vantage's Phil Smith shares how Saudi Arabia’s real estate reform opens the market to the world, stating that the responsibility lies with marketers to articulate the opportunity with precision, empathy and cultural intelligence.

Phil Smith, Media Solutions Director, The Vantage on real estate marketing in Saudi ArabiaPhil Smith, Media Solutions Director, The Vantage

Saudi Arabia’s new real estate ownership law, taking effect in January 2026, marks one of the most significant shifts in the Kingdom’s property landscape in a generation. For the first time, foreign individuals and companies will be able to own property in designated areas under the supervision of the Real Estate General Authority (REGA).

The reform, a core pillar of Vision 2030’s diversification drive, is as much about perception as it is about investment, placing marketers at the centre of how Saudi Arabia tells its story to the world.
Saudi Arabia: From public vision to private capital
At this year’s Future Investment Initiative (FII) in Riyadh, Minister of Investment Khalid A


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Tags:affordabilityauthenticity. local relevanceawarenessCityscapeclaritycomplexitycultural nuanceCultural sensitivitydiversification driveFIIFuture Investment InitiativeHarrodsKhalid Al-FalihNewsweekopportunityPhil Smithproperty landscapeReal Estate General AuthorityReal Estate MarketingRed Sea GlobalREGASaudi ArabiaSaudi focusSaudi real estateSaudiFocussocial toneThe EconomistThe Vantagetransparencyurban storyVision 2030Wall Street Journal

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