2023 will be a year unlike any other, owing to disruptions caused by the pandemic, geopolitical unrest and economic instability. Businesses, however, cannot put off their 2023 planning while they wait and watch the next year unfold.
To help businesses find direction in times of uncertainty, Google released a report titled Top digital marketing trends and predictions for 2023 in which their executives offered marketing trends and forecasts for brands. Here’s a summary:
Build a brand’s digital trust
We asked 20,000 people about the consequences of good and bad privacy experiences and we were surprised to learn just how damaging a bad privacy experience online can be – it’s enough to mak
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