Scott Goodson is the New York City-based founder and chairman of StrawberryFrog
“It’s pretty much understood that successful brands need to stand for something. People and companies which stand for an idea can spark mass universal movements and inspire fans and followers. Which is why it has become fairly common for companies to issue what they may imagine to be bold and principled declarations to the world—along the lines of: At Acme Amalgamated, we’re committed to X; We believe in Y; We care passionately about Z.
If you really want to connect with people and show the world what you believe in and stand for, you need to tell us what you stand for or against. Many brands are muc
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:StrawberryFrog
