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Anup Oommen
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What are the biggest ‘campaign worries’ for UAE B2B marketers?

Anup Oommen
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The LinkedIn ‘2025 B2B Marketer Sentiment Research’ reveals that 91 per cent of B2B marketers in the UAE find attention to be their biggest worry, while 76 per cent feel the need to invest in creative and video to stand out.

In today’s high-stakes, highly complex B2B landscape, 91 per cent of B2B marketers surveyed in the UAE say that grabbing audience attention is their biggest campaign worry, while 66 per cent say that investing in video is imperative to not lose out to competitors, according to new research from LinkedIn.
66 per cent of B2B marketers say that investing in video is imperative to not lose out to competitors.
The LinkedIn ‘2025 B2B Marketer Sentiment Research’ that surveyed more than 3,000 B2B marketers across 13 countries – including the UAE, UK, USA, France, Germany, Netherlands Spain, Italy, Sweden, Brazil, Singapore, India, and Australia – reveals that 76 per cent of B2B marketers in t


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Tags:2025 B2B Marketer Sentiment ResearchB2BCMOscontent creatorscreative strategiescreativitycreator partnershipsForresterInfluencer marketingJessica MachalaniLeadershipLinkedInMarketersmarketingrisk averseUAEvideovideo contentVPs
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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