Campaign Middle East spoke to Vice President of Brand & Communications Michelle Lee about the secret behind the huge success of Dubai International (DXB) as a brand.
“Our success isn’t a secret formula; it’s a passion for exceeding expectations which is achieved through the dedication of our people.
“We’re certainly proud to be the world’s busiest airport, but our true measure of success is the smile on our guests’ faces which we are all very passionate about at Dubai Airports.”
Crafting smiles
DXB takes a very customer-centric approach, centered around “crafting smiles” which Lee says is woven in its external and internal brand communications strategy and at the heart of everything
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