Don’t think of content as a way to ‘wow’ an audience but let them find their own ‘wow factor’, say Karim Refaat and Sofia Sacre
Manly voiceover: in a world dominated by content, it is up to marketers and creators to keep the digital space exciting and relevant. End voiceover.
This essay caters to anyone who creates digital content, from small time bloggers to producers and anyone in between, including brands. We will have succeeded if we manage to leave you thinking about the content you are creating and what you should be creating.
ACT 1: SETTING THE SCENE
The big bang of connectivity has allowed many creators around the region to showcase their talents, publish their storie
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