Image source: PUMA
It may be a global sports brand, but PUMA likes to localise things whenever it can.
Last month, it announced the launch of its new drop, in collaboration with local designers Hala Al Qasibi and Noora Makki.
The limited edition RS-X 07 footwear, boasts a design inspired by the sands and spirit of the seven Emirates and will be sold exclusively at Dubai Mall and PUMA.com.
It followed a design competition held at Sole DXB, Dubai’s annual cultural and creativity event.
PUMA invited designers and artists to participate with the finalists chosen by the public, Al Qasibi and Makki, students at the
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