Blue Apple Advertising has won the creative communication project for the launch of Snow Abu Dhabi, an indoor snow park in Abu Dhabi’s Reem Mall.
As a part of the launch project, Blue Apple will be responsible for the launch of the brand across digital, social media, radio, outdoor, and other branding touchpoints.
The project win for the launch was the result of a multi-agency pitch.
Philippa Kevan, Marketing Head, Snow Abu Dhabi, said, “We are delighted to welcome Blue Apple Advertising as our creative partner to launch our brand. Snow Abu Dhabi is on a mission to redefine entertainment for the whole family by offering unique experiences.
With Blue Apple’s strong creative and strategic capabilities, we aim to start a journey to make it Abu Dhabi’s most preferred entertainment destination.”
Vishhal JN Anand, Founder & CEO, Blue Apple Advertising, said: “We are thrilled to partner with Snow Abu Dhabi, a part of Majid Al Futtaim Group, which operates in a very exciting space.
Our objective is to focus on making Snow Abu Dhabi the place of choice for all young-at-heart entertainment seekers in Abu Dhabi and bring families together.
We want to position Snow Abu Dhabi as a new experience unlike anything else the capital has to offer.
We are confident of producing some unique and well-differentiated work based on Blue Apple’s experience in storytelling to enable the brand to stand out.”
Snow Abu Dhabi is the latest winter-themed park from Majid Al Futtaim, similar to its Mall of the Emirates’ Ski Dubai.
Snow Abu Dhabi will be more focused on storytelling integrated into the design with an Enchanted Forest theme, resembling a playful frost-covered world.
The attractions at the snow park will include the Polar Express Train, Flight of the Snowy Owl, Crystal Carousel, Snowflake Garden and Enchanted Tree, among others.
The park will also feature activities such as sledging, carousels, zorbing and zip-lining, throughout the entire year.
The park will also feature three F&B outlets and souvenir store outlet that sells Snow Abu Dhabi memorabilia.
The public relations communications of the Snow Abu Dhabi will be carried out by Gambit communications, who recently won the public relations mandate for Majid Al Futtaim Shopping Malls and Entertainment segments.