fbpx
FeaturedMediaOpinionPartner content

We can DOOH more with data

The evolving needs of our clients reflect a shift towards data-driven and results-oriented solutions, says BackLite's James Harrison

We have observed a digital trend worldwide, which is also unfolding here.

Through a market assessment and a deep understanding of the environmental factors, we have successfully installed industry-leading Digital Out-of-Home (DOOH) screens capable of withstanding even the harshest conditions.

However, we recognise that digitisation alone isn’t enough. Hence, we’ve embedded data into our strategy.

By partnering with Seventh Decimal and Admobilize, we can provide our clients with detailed reports encompassing play outs, impressions, reach, and frequency metrics.

We believe in harnessing the power of technology and Digital Out-of-Home (DOOH) advertising to create exceptional experien


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.