I’m not worried about AI. Seriously, I am not. As a matter of fact, there is a host of things that worry me on a daily basis, mostly connected with my family, their wellbeing and the effects of advancing age on my organs and, frankly, ChatGPT and its friends don’t feature.
What could make me add artificial intelligence to my list of anxieties, however, is the prospect of having to deal with the tiresome and familiar sense of panic that excitable early adopters are instilling on marketers and the industry at large. We’ve been through it before, damn it, and the pathetic, pointless drama we had to endure recently with the metaverse and NFTs (remember these?) should have prepared at least
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