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Warning: this coffee is, erm, hot

Ramsey Naja is chief creative officer at JWT MENA

For many political commentators, US policies post-9/11 have been mostly built on fear. It is only normal, in the aftermath of one of the most shocking events of our time, that people would develop an extra level of wariness and that politicians would latch onto it. One blog recently put it that “fearocracy is replacing democracy”; it is a term that makes you sit up and take notice because fearocracy doesn’t stop at politics but has carved itself a pretty comfortable pad in marketing and advertising.

You see it everywhere in the West these days: “Smoking kills!” screams a huge sticker on cigarette packets. “Caution: flammable!” sa


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2 Comments

  • Warning: contents of article are boring and hypocritical. The only freedom you afford your employees is the freedom to come up with mediocre trash. You complain about the US, what currency are you paid in? Is the world looking towards your network for advice in moving communication forward? Gosh, that global HSBC adaptation should transform the ad industry.

  • Ramsey, as usual your ignorance betrays you. In the west the advertising industry is self-regulated. In the (middle) east it is government regulated.

    Perhaps if you spent more time studying the fundamental differences of governmental/private regulation, you would be more qualified to discuss these topics?

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