Yandex Ads helped Visit Saudi promote Russian tourism in Saudi Arabia with strategic ad placements on Yandex Maps.
Click, swipe, or tap to learn about Saudi’s most thrilling destinations, events, and latest happenings with Yandex Maps.
Read about the first-ever international partnership between Yandex Ads and Visit Saudi, introducing the Russian audience to modern Saudi Arabia.
Objective
Russian tourists are generally unaware of the numerous events and festivals available in Saudi Arabia and tend to think about the country only as a destination for religious pilgrims.
But there’s so much more to this country and our goal was to expand this mindset by sharing what modern Saudi
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