Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The Work

posted on Sep. 10, 2024 at 9:45 amSep 10, 2024

Visa, CIB campaign calms the ‘madness of overthinking’

posted on Sep. 10, 2024 at 9:45 amSep 10, 2024

Creatively led by Leo Burnett and directed by Sherif Mounir, the CIB campaign shares how a medium-sized company owner is rescued from "the trap of overthinking the expenses of the company to the point of madness".

Visa and Egypt’s CIB (Commercial International Bank Egypt) have launched a digital campaign titled ‘Visa CIB’ to introduce a new credit card that aims to help medium-sized business owners meet their various company needs.

Creatively led by advertising agency Leo Burnett and directed by Sherif Mounir, the film shares the fictional story of Mr Magdy, the owner of a medium-sized company, who falls into the trap of overthinking the various expenses of the company to the point of madness. The solution is a CIB Visa credit card, which offers him many benefits that can him help solve his company’s problems.

“Managing a company in our curre

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:CIB CIB Visa credit card Commercial International Bank Egypt Egypt Everyone Leo Burnett Leo Burnett Cairo Leo Burnett Middle East Magdy Mostafa Elkashef Sherif Mounir Target Casting Agency The Garage visa Visa CIB campaign

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.