Visa and Egypt’s CIB (Commercial International Bank Egypt) have launched a digital campaign titled ‘Visa CIB’ to introduce a new credit card that aims to help medium-sized business owners meet their various company needs.
Creatively led by advertising agency Leo Burnett and directed by Sherif Mounir, the film shares the fictional story of Mr Magdy, the owner of a medium-sized company, who falls into the trap of overthinking the various expenses of the company to the point of madness. The solution is a CIB Visa credit card, which offers him many benefits that can him help solve his company’s problems.
“Managing a company in our curre
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