The Argentina Football Association (AFA) and Prestige One Developments, a real estate developer in the Middle East, headquartered in Dubai, have announced the signing of a new regional sponsorship agreement.
This makes the developer group the first regional real estate sponsor for the Argentina National Football Team in the Middle East, thus marking a novel collaboration between the two organisations.
Commenting on the new partnership, Ajmal Saifi, Chief Executive Officer of Prestige One Developments, said: “The AFA, with its unrivaled legacy as FIFA World Cup champions and its storied history in the football arena, epitomises the principles we uphold.”
Saifi also explained the strategy behind securing this partnership and how it supports the real estate group’s brand value in the region.
“Partnering with a highly regarded organisation was a fitting decision, aligning with our mission to create lasting legacies in the real estate sector.
By leveraging our combined strengths, we will foster growth and success that resonate with football fans and real estate enthusiasts alike,” he said.
The AFA’s presence in the Middle East does not go unnoticed. Football fans across the region have previously enjoyed unforgettable moments with Argentina’s football legends, including the team’s 2022 visit to the UAE.
This new regional sponsorship agreement will see Prestige One Developments join the Argentina National Football Team through their next competitive chapter— the Finalissima 2025 and the 2026 World Cup qualification.
Claudio Fabian Tapia, President of AFA, said: “We are delighted to welcome Prestige One Developments, one of the most exclusive real estate developers, as the first regional real estate sponsor for the Argentina Football Association.”
The partnership’s future highlights also include AFA’s confirmed participation in the Globe Soccer Awards, which will take place in Dubai in December this year.
As part of the agreement, Prestige One Developments will be the regional hosting real estate brand for AFA in the Middle East. The collaboration will feature joint campaigns, with Argentine National Team players starring as brand ambassadors in promotional activities.
“AFA and Prestige One Developments will jointly develop commercial and marketing campaigns that will increase the presence and power of our brands in the Middle East market, with a focus on Dubai,” said Leandro Petersen, Chief Commercial and Marketing Officer of AFA.
With this agreement with Prestige One Developments, we are taking a new and significant step forward in our brand strategy, a firm step in one of the regions where AFA has enormous growth potential, such as the Middle East.”
Basma Al Badre, Managing Director of Prestige One Developments, echoed the intention of this strategic partnership.
“We, at Prestige One Developments, believe that true success is measured by the global impact we create. By sponsoring the Argentina Football Association, not only are we celebrating excellence but also expanding our reach into new markets,” she said.
Al Badre also noted the real estate developer group’s intent to connect its vision with the persevering spirit of one of the world’s most revered teams.
She stated that Prestige One’s overarching goal, through this partnership with AFA, is to “inspire growth and open doors across the Middle East, GCC and beyond—fostering a legacy that transcends generations.”
