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posted on Oct. 20, 2025 at 1:12 pmOct 20, 2025

Viola Communications, iShout partner to deliver all-in-one AI influencer platform

posted on Oct. 20, 2025 at 1:12 pmOct 20, 2025

The partnership combines Viola Communications' expertise in creative strategy, social engagement, and brand storytelling with iShout’s AI-driven influencer platform, campaign management, and UGC content creation.

Viola Communications, iShout

From left, Piero Poli, CEO of Viola; Tala Abu Taha, Executive Director - PR at Viola; Amin Harb, Co-Founder of iShout Media; and Ivan Bormaister, Creative Director at Viola.

Viola Communications, a subsidiary of Multiply Group PJSC and an Abu Dhabi-based integrated marketing agency, has signed a memorandum of understanding (MoU) with iShout, an influencer marketing and user-generated content (UGC) creators agency.

The agreement establishes a strategic partnership that leverages artificial intelligence (AI), data, and influencer management platforms to deliver smarter, more impactful influencer marketing in the UAE and beyond.

The partnership combines Viola’s expertise in creative strategy, social engagement, and brand storytelling with iShout’s AI-technology-driven influencer platform, campaign management, and UGC-focused content creation.

“Influencer mar

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Tags:AI Amin Harb Artificial Intelligence authenticity brand storytelling campaign management Content creation Creative Strategy data Inﬂuencer marketing iShout measurable impact Multiple Media Group Multiply Group Piero Poli precision Reach Social engagement UGC user generated content Viola Communications

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.