Bicycle manufacturer Ventum launched retail experiences across the Middle East. With the aim of being story-centric, the experience offered cycling and triathlon aficionados the opportunity to deep dive into Ventum’s history, experience a step-by-step guide to building a dream performance bicycle, book a Ventum demo ride, find out about Ventum’s regular community events and shop from the Ventum lifestyle boutique.
Ventum, which means ‘wind’ in Latin, uses data from the wind tunnel to design and manufacture its high-performance bicycles. In a nod to its roots, the design of the Ventum retail experience closely mimics that of a wind tunnel.
The brand experiential activation tap
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