Horizon Holdings has announced the promotion of their Reham Mufleh to the position of managing director for the UAE operations for creative agency Horizon FCB Dubai. She will also be heading the production arm Fuel Content. With more than 16 years of experience in advertising and communication, Mufleh has been with the agency for almost 10 years. She held the position of general manager for the last five years and will continue to oversee the agency’s operations at its hub in Dubai.
“Mufleh is one of the cornerstones of Horizon FCB and her relentless desire to drive the team to its best achievements is the reason we’re promoting her to managing director,” said Mazen Jawad, CEO of Horizon Holdings. “Our people and culture are our most important asset and we believe that Mufleh’s experience, drive and creative passion will take us to Never Finished heights, with focus on delivering the economic multiplier for our clients by unleashing creativity fueled by technology and data.”
Mufleh brings a wealth of experience and knowledge to her new role, having worked on successful campaigns in the region. Her upbringing in Saudi Arabia, Jordan, Egypt and last in the UAE adds a valuable expertise in the Arab consumer, added to her professional mastery makes her a unique and insightful adwoman.
“I am so proud to be part of Horizon FCB’s journey. It’s a place that I call home and will hopefully continue doing so for the years to come. I’m thrilled to take on this new role and excited to continue leading the talented team at Horizon FCB Dubai and FuelContent,” said Mufleh. “I look forward to working with our clients to craft awe-inspiring and purposeful campaigns that are timely and timeless and that yield the desired business results.”