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Anup Oommen
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UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity

Anup Oommen
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UK Advertising’s Aisling Conlon reveals the UK and Saudi Arabia’s partnership for growth, and take aways from a round table discussion at Cannes Lions.

From left, Enir Williams, Group Managing Director at Four Agency Worldwide; Ian Fairservice, Chairman, Athar Festival and Managing Partner and Group Editor-in-Chief, Motivate Media Group; Jane Asscher, CEO, 23red and VP, frog UK, part of Capgemini Invent; Mark Wilson, Executive Producer, Chrome Productions; Mohamed Al Ayed, Vice Chairman, Athar Festival and CEO, TRACCS; Jason Foo, CEO, BBD Perfect Storm; Nik Windsor, Director, Bandstand; Faisal Aleisawi, Managing Director, Digitect; Aisling Conlon, International Director for UK Advertising, Advertising Association; Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop; Anup Oommen, Editor, Campaign Middle East; Kiran Jay Haslam, CMO, Diriyah Company; and James Shoreland, Chief Executive Officer, VCCP Media. UK Advertising at Cannes Lions 2025.From left, Enir Williams, Group Managing Director at Four Agency Worldwide; Ian Fairservice, Chairman, Athar Festival and Managing Partner and Group Editor-in-Chief, Motivate Media Group; Jane Asscher, CEO, 23red and VP, frog UK, part of Capgemini Invent; Mark Wilson, Executive Producer, Chrome Productions; Mohamed Al Ayed, Vice Chairman, Athar Festival and CEO, TRACCS; Jason Foo, CEO, BBD Perfect Storm; Nik Windsor, Director, Bandstand; Faisal Aleisawi, Managing Director, Digitect; Aisling Conlon, International Director for UK Advertising, Advertising Association; Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop; Anup Oommen, Editor, Campaign Middle East; Kiran Jay Haslam, CMO, Diriyah Company; and James Shoreland, Chief Executive Officer, VCCP Media.

At Cannes Lions this year, ‘storytelling’ was everywhere. But as Kiran Jay Haslam, CMO, Diriyah Company, wisely pointed out, “If you don’t have something worthy of sharing, you don’t have a story.” It’s a reminder that words alone don’t move markets. Ideas with impact do.
That shift from buzzwords to real-world challenges set the tone for our roundtable at Cannes Lions hosted by UK Advertising and Athar Festival. Leaders from both the UK and Saudi Arabian advertising industries came together to discuss the theme ‘Redefining Creative Effectiveness for a Growing Market’. Yet, as so often happens when a conversation hits the right note, the discussion evolved into something deeper: an


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Tags:23redAdvertising AssociationAisling ConlonAnup OommenAthar FestivalCampaign Middle EastCannes LionsCannes Lions 2025Cannes Lions International Festival of CreativityDDB Perfect StormDiriyah Companyfrog UKIan FairserviceJane AsscherJason FooKiran Jay HaslamKSAMohamed Al AyedMotivate Media GroupRedefining Creative Effectiveness in a Growing MarketSaudi ArabiaTRACCSUKUK AdvertisingVision 2030
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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