Antoine Caironi, head of revenue, Twitter-MENA
With football fever already underway in the MENA region and around the world ahead of this year’s FIFA World Cup Qatar, Twitter conducted on-the-ground research to understand what people are thinking about in relation to the tournament. Working with Global Web Index (GWI), Twitter talked to over 12,000 people across 12 markets including MENA. With 53M football-related Tweets recorded so far this year, football proves to remain a hot topic on the platform in MENA, and will only continue to be as the World Cup draws closer.
Over 261 Million people on Twitter follow a
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