Twitter hosted a panel at Campaign’s Breakfast Briefing last week to discuss how brands can capture attention, differentiate themselves and surface conversation through video. Moderated by Samantha Billingham, Head of Video Solutions, Twitter MENA, the panel was attended by Huawei’s Digital Marketing Manager Middle East & Africa, Joshua Mathias and Havas’ Social Media Director, Krista Milton.
The session started with a discussion of Twitter’s recently launched takeover product in Saudi Arabia, Promoted Trend Spotlight. Promoted Trend Spotlight supports 6-second videos, GIFs and static images, that run edge-to-edge on mobile. After the initial two visits, the placement moves to the stand
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