Easa Saleh Al Gurg (ESAG) group have officially re-appointed POP Communications as their PR agency to represent their furniture brands: KARE and Chattels & More. POP Communications have been working with KARE and Chattels & More since January 2018 and are greatly anticipating this 3rd year of working together.
In the last two years, POP Communications has secured over $20 million worth of earned media coverage for both brands while creating tailored and interactive events for each brand. The team also recently launched the KARE UAE flagship store in Festival Plaza.
In a joint statement, Zainab Imichi Alhassan and Sarah Curtis, founders of POP Communications expanded on the 3-year relationship with the brands and the group as a whole “It has been a privilege over the past two years, to have developed a great partnership with the group which has seen us provide PR support on a retainer basis for Chattels & More and KARE as well as other home brand within the group. We are proud of the work we’ve delivered for these brands and looking forward to supporting them in growing from strength to strength over the next year”.
Adrian Shaw, the General Manager of both Chattels & More and KARE, speaks on this renewed partnership: “Pop Communications has been working with us for 3 years now. They are absolutely POPstars and are always on the lookout for PR opportunities and getting the most out of them. We highly appreciate their responsiveness, personalised service and commitment to helping our brands : Chattels & More and KARE to grow in the region. They truly are an extension of our marketing team”