Trends show what everyone is talking about right now. The question “why is this trending?” was Tweeted over half a million times over the last year. Twitter has been working to bring people more context on what’s happening with labels on Tweets and accounts as well as curated pages (also known as Moments) and related articles on trends. To help with this, Twitter is adding pinned Tweets and descriptions on trends to help explain why something is trending.
Sometimes the right Tweet can help make sense of a trend. Starting today, some trends will have a representative Tweet pinned to them to give people more insight about a trend right away. A combination of algorithms and Twitter’s
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
