Creative independent agency Tuesday has been appointed as the brand and creative partner for Union Coop, one of the UAE’s largest retail cooperatives. The agency will be responsible for developing content and communication strategies that align with Union Coop’s positioning in the competitive retail sector.
With 27 branches across the UAE, Union Coop is a well-established player in the country’s retail landscape. It introduced smart shopping solutions and consumer happiness services, positioning itself as a digitally driven retailer that focuses on enhancing the customer experience.
As consumer expectations continue to evolve, the brand is looking to refine its communication and engagement strategies to maintain strong connections with its diverse audience.
Commenting on the partnership, Sanjay Patney, Chief Marketing Officer at Union Coop, highlighted the importance of agility in today’s fast-moving retail space, “We like that team Tuesday is agile, responsive and has a grasp of our audience. This counts when you are working in a competitive category.”
Tuesday sees Union Coop as a brand deeply rooted in the local community, with strong potential for ideas that connect with its loyal customer base. The agency values working with a proactive and well-informed brand team and looks forward to bringing fresh creative approaches to the partnership.
Alok Gadkar, CEO of Tuesday, said, “Union Coop is a brand that is deeply embedded in the local culture, and we see great potential in crafting ideas that resonate with its loyal customer base. Having a proactive and informed brand team is a strong advantage, and we look forward to bringing fresh creative approaches to the table.”
