Digital agency Tribal DDB has launched in Dubai.
The new operation is headed up by general manager Nick Whetham, who has moved over from Havas Digital to run the fledgling office, while former MRM associate creative director Arz Azar has taken on the role of creative director. The creation of a majority-owned Tribal DDB means that a previous licensing agreement with Beirut-based digital agency Pixel Veggie – which led to the creation of PV Tribal DDB – has come to an end.
Based in DDB’s offices in Knowledge Village, the new operation already has seven staff, some of whom have moved over from digital duties within DDB. Up to five more people are expected to join by the end of the
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