TRACCS, Accordience partner to offer integrated local, regional and global comms

posted on Nov. 12, 2024 at 5:53 pm

The TRACCS - Accordience alliance enables clients to reach and influence diverse audiences across multiple markets with cohesive, culturally resonant messaging, as well as a comprehensive suite of services including brand communications, corporate and public affairs, financial communications, and digital and social media strategies.

From left, Mohamed Al Ayed, CEO of TRACCS, and Sarah Scholefield, Group CEO of Accordience

MENA’s homegrown communications consultancy TRACCS has confirmed a strategic global partnership with Accordience, the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement, bringing together decades of proven expertise and experience.

The partnership will enable integrated, reputation-building communications services and solutions for leading organisations, with access to a worldwide network of more than 100 offices.

The partnership addresses the growing demand from corpo

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