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TRACCS, Accordience partner to offer integrated local, regional and global comms

The TRACCS - Accordience alliance enables clients to reach and influence diverse audiences across multiple markets with cohesive, culturally resonant messaging, as well as a comprehensive suite of services including brand communications, corporate and public affairs, financial communications, and digital and social media strategies.

From left, Mohamed Al Ayed, CEO of TRACCS, and Sarah Scholefield, Group CEO of Accordience

MENA’s homegrown communications consultancy TRACCS has confirmed a strategic global partnership with Accordience, the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement, bringing together decades of proven expertise and experience.

The partnership will enable integrated, reputation-building communications services and solutions for leading organisations, with access to a worldwide network of more than 100 offices.

The partnership addresses the growing demand from corpo


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.