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- Agency of the Year
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- Industry Forum
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From left, Jonathan Mulligan, Senior Advisor - Strategic Communicatons; and Sadeq Al Fardan, Partner, Middle East and North Africa, Northstar Insights

NorthStar Insights appoints Sadeq Al Fardan as Partner, Jonathan Mulligan as Senior Advisor

Huda Ismail, Head of PR at NNC on brands

Why the future of brand power isn’t loud, it is intentional

from left to right: Julian Walker, Group CEO at Instinctif Partners, Samantha Bartel, Managing Partner & CEO at Instinctif Partners MENA, Jim Donaldson, Non-Executive Chair at Instinctif Partners

Instinctif Partners continues MENA expansion with Abu Dhabi office

From left, Mohamed Al Ayed, CEO of TRACCS, and Sarah Scholefield, Group CEO of Accordience

TRACCS, Accordience partner to offer integrated local, regional and global comms

APCO acquires Dubai-based NGC International Advisory

New consultancy in Central & Eastern Europe forges partnership with Houbara Communications

THE WORK

The Lana, Dorchester Collection partnership with ALO Yoga, reflecting Dubai’s growing demand for lifestyle-led, community-driven wellness.

What The Lana and ALO Yoga partnership reveal about the rise in luxury wellness

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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