Advertising Creative Digital Featured Marketing Media News

posted on Feb. 20, 2025 at 12:00 pmFeb 20, 2025

Top trends: How Saudi gamers consume content and engage with esports

posted on Feb. 20, 2025 at 12:00 pmFeb 20, 2025

A new report offers insights into esports awareness, female participation, viewership habits, platform preferences and demographic changes across KSA and the UAE.

Saudi Arabia Ipsos esports gaming PLG Power League Gaming trends

Saudi Arabia is cementing its position as a global powerhouse in gaming and esports, with unprecedented growth in competitive gaming, live events and digital engagement.

Building on Campaign Middle East recent coverage of a new study by gaming and esports agency Power League Gaming (PLG) in collaboration with Ipsos, new data has come to light about key trends shaping the Kingdom’s thriving esports ecosystem.

The latest data provides insights into awareness, female participation, viewership habits and platform preferences across KSA and the UAE. With an audience that is young, mobile-first, and digitally engaged, Saudi Arabia is not just consuming esports – it is shaping the future of

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:attention metrics authentic engagement Behavioural Data competitive gaming consumer preferences creativity culturally relevant storytelling demographics digital engagement esports esports awareness esports content esports participation Gamers Games gaming influencer collaborations Ipsos live events Matthew Pickering platform-specific storytelling PLG Power League Gaming Saudi Arabia social media tailored campaigns YouTube Live

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.