By Michele Iozzo, Managing Director Middle East & Africa, Criteo
Personalisation is the most powerful way for ads to stand out, especially in the noisy digital world of today. Most marketers know that brands that have been unable to successfully incorporate data into their marketing campaigns have failed to generate eyeballs.
This means that data needs to sit at the heart of everything a brand does. According to 2018 Winterberry and IAB survey, just over 1 per cent of respondents were confident that their organisations have the right expertise, experience and skills to get the most value out of their data. A majority felt that data analytics was one of the most important skill
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