Public Relations industry veteran Andreas Keller has joined Leidar MENA as Managing Partner, teaming up with George Kotsolios in running and developing the consultancy’s Middle East operation. Leidar is the international communications boutique consultancy that advises its clients from international hubs such as Geneva, Oslo, London, Brussels and Dubai.
A well-known industry executive who has worked in the region for over 10 years. Keller experienced multiple successes while leading Weber Shandwick in Dubai, winning MEPRA Agency of the Year multiple times and spearheading a culture that was recognized as a top 10 Great Place to Work in the UAE for six consecutive years.
“Leidar is a fast-growing dynamic global consultancy so I’m naturally looking forward to taking on the exciting challenge of building the agency and growing the business in the region,” said Keller. “As companies look to save costs and outsource key functions, we think that smaller more agile teams like Leidar have a key role to play in providing high quality counsel and work to clients at a competitive price.”
With an aggressive growth strategy, Keller and Kotsolios plan to further expand Leidar’s client portfolio which currently includes UAE family business conglomerates, some of the region’s most talked about tech startups as well as multinational companies from the USA and Asia.
Leidar MENA provides the complete suite of communications services from strategic advice, training, content development, creative, paid and digital media so that clients can benefit from a truly integrated offering.
“We’ve known Andreas for many years and we are truly excited to be adding a leader with his qualities to the Leidar family as he has an excellent reputation in the market among clients and employees,” said Rolf Olsen, Founder & CEO of Leidar. “With fast growing offices in Geneva, Oslo, London and Brussels it was an easy decision to launch a Leidar operation in the UAE. Our goal is to be considered as a leading international communications boutique consultancy and I believe that we now have an outstanding team in Dubai who will be able to deliver on this promise.”
Leidar is a unique consultancy whose purpose is firmly anchored around helping leaders find their North Star by navigating the many issues and challenges in today’s world. Launched in Geneva Switzerland in 2009, Leidar is the only international communication consultancy that combines the unique aspects of Swiss quality and Scandinavian ethics. Leidar’s approach to business and employees is firmly anchored around respect, collaboration and transparency.