1 In December in Saudi Arabia, after media agencies and media owners joined their voices with advertisers to call for more accountable, transparent, industry-led partnerships and initiatives to drive growth, the Media Rating Company (MRC) was announced. Driven by the goals of Vision 2030 and a call from the industry for greater transparency and accountability, the MRC has announced the launch of Television Audience Measurement in KSA in 2022, as Phase I of its initiatives. Nielsen is the data supplier chosen to partner with the MRC.
2 In January Abu Dhabi Media, a UAE public service broadcaster and media company, appointed MediaSat, a Choueiri Group company, to handle advertising sales
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