Building on the great strides made to enhance and promote safety online over the past 18 months, TikTok is placing a spotlight on digital privacy through its #PrivacyMatters Campaign in partnership with leading regional content creators. Through educational short films featuring real-life scenarios, the creators aim to inspire users to take charge of their digital privacy through comprehensive safety features. The campaign, which is now live, follows a series of safety enhancements made on the platform including the introduction of Family Pairing, enhancing
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