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TikTok teams up with regional creators to empower users to take control of their digital privacy

The #PrivacyMatters Campaign is the latest in a robust series of safety improvements made by the platform this year.

Building on the great strides made to enhance and promote safety online over the past 18 months, TikTok is placing a spotlight on digital privacy through its #PrivacyMatters Campaign in partnership with leading regional content creators. Through educational short films featuring real-life scenarios, the creators aim to inspire users to take charge of their digital privacy through comprehensive safety features. The campaign, which is now live, follows a series of safety enhancements made on the platform including the introduction of Family Pairing, enhancing


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