As part of its partnership with the UEFA EURO 2020, TikTok today is announcing a series of features and events including TikTok Live sessions, AR Filters and Hashtag Challenges, connecting the TikTok community to the game and establishing itself as the home for football fans during the tournament.
Football content has had a meteoric rise on TikTok, with over 700 Million views on the #TikTokFootball hashtag in the region and 129 Billion views on the #football hashtag globally. The platform has fast become a home for great football teams, players and content, with Al Jazira sharing game highlights and behind the scenes content and regional celebrities like Ali Saleh, Yahya Al Ghassani and
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