Cannes Lions announces winners from the first three days

Cannes Lions has announced the winners for the first three days of the Awards Show of the week, during Cannes Lions Live, running from 21-25 June 2021.

The MENA region has collected Gold, Silver and Bronze across different categories. The United Arab Emirates, Saudi Arabia, Lebanon and Egypt have collected awards in the categories announced so far. The UAE leads the region with a total of 11 awards.

The winners from the MENA region for the three first days include:

Direct Lions:

MEMAC Ogilvy, Dubai, UAE – Buy With Your Time for Ikea- Gold / Bronze

Entertainment Lions:

Leo Burnett, Beirut, Lebanon – #Safetyforsafekeeper “Baklava Got Legs” – Gold

Wunderman Thompson, Riyadh / J. Walter Thompson, Riyadh, Saudi Arabia – The Man Who Couldn’t Handle His Handle – Silver

Industry Craft Lion:

TBWA\RAAD, Dubai, UAE – Peacecamo – Silver

Creative Strategy Lions:

FP7 Mccann, Dubai, UAE – A Dad’s Job for Home Centre – Bronze

Influencer Lions:

Wunderman Thompson, Riyadh, Saudi Arabia – Burjer Kinj Or Burgher Kingh? for Burger King – Silver

Publishing Lions:

Impact BBDO, Dubai, UAE -The New National Anthem Edition for An Nahar Newspaper – Silver / Bronze

Media Lions:

Fp7 Mccann, Cairo, Egypt -Rooftop Farms for Knorr – Silver

TBWA\RAAD, Dubai, UAE – SHIFT+K+F+C for KFC Arabia – Bronze

FP7 Mccann, Dubai, UAE – A Dad’s for Home Centre Job – Bronze

Design Lions:

IMPACT BBDO, Dubai, UAE – Close The Gap – Bronze

VMLY&R, Dubai, UAE – The Last Possessions – Bronze

Wellness Lions:

FP7 Mccann, Dubai / Mccann HEALTH, Dubai / FP7 Mccann, Beirut, UAE/Lebanon – Blood Unity – Silver

Outdoor Lions:

Mullenlowe Mena, Dubai, UAE – Double Moon for the UAE Government Media Office- Silver

TBWA\RAAD, Dubai, UAE – King of the Internet for Connect – Bronze

All of the winning work and case films can be viewed on LIONS platform The Work. Today’s Awards Show marked day three of Cannes Lions Live, alongside a live broadcast bringing analysis of the work from jury members, Presidents and Lion-winners’ interviews.

Cannes Lions Live will continue to unveil the winners on the 24th and 25th June 2021.