By Tariq Shalabi, partnerships manager – influencer marketing, Vamp.
The changes in our day-to-day and purchasing behaviour throughout Ramadan create a number of sales opportunities for brands. From planning food for family gatherings to buying new clothes for social occasions, buying luxury goods and booking travel, there are usually uplifts across a number of verticals.
With everyone focused on eating – or not eating – food and cooking are key areas of interest. In the month before Ramadan, 33 per cent of people in the UAE, Saudi Arabia and Egypt said there would be an increase in their grocery shopping, according to research from Facebook and Kantar. 24 per cent also buy household ap
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