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FeaturedMarketingOpinion

Thinking outside the cave, by the Marketing Society’s Mediha Diyaboglu

Mediha Diyaboglu explains how ‘Socratic design’ can be an enabler in marketing’s new era.

Mediha Diyaboglu is a senior B2B marketer and a member of The Marketing Society UAE
We are facing constant change and uncertainty, which pushes us to adapt to the way we do business. The pandemic has accelerated the change exponentially, with the convergence of rapid technological shifts such as digitalisation, artificial intelligence (AI), nanotech, biotech and 3D printing alongside demographic changes, deep shifts in geopolitical approaches and strong moral-political movements.
Businesses with hierarchical structures


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