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posted on Apr. 03, 2026 at 12:37 pmApr 3, 2026

‘There’s No Place Like Home’: How Justlife turned a brand promise into real-world support

posted on Apr. 03, 2026 at 12:37 pmApr 3, 2026

The Justlife campaign shared a reminder that in moments of uncertainty, brands don’t need to say more; they need to do more. And sometimes, that simply means showing up when it matters most.

Justlife

Justlife, a UAE-based homegrown super-app for at-home services, has revealed details about the strategy and rollout of its latest campaign, which turns a brand promise into real-world support, saying ‘There’s No Place Like Home’.

The idea behind the campaign didn’t originate from a brief, but rather from something far more personal.

Speaking in an exclusive interview to Campaign Middle East, Baris Kocdur, VP – Marketing, Justlife said, “As a company born and built in the UAE, this has always been home for us. And in moments like these, you realise that for so many people here, home isn’t just a place. It’s where stability comes from.”

That thought shaped the entire campaign ini

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Tags:Baris Kocdur brands Campaign cleaning Connections Consumers creators Dubai Engagement home cleaning sessions Insights Justlife local creators maintenance.messaging moving pet adoption rains Ruder Finn Atteline Rupa Antony sentiment analysis showing up social media supporting small businesses tangible There's No Place Like Home UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.