As the Kingdom of Saudi Arabia continues its accelerated advancement through multiple sectors and industries, its consumers are transforming at an equally rapid rate, says Lulwa Al-Harbi, CEO of Acquaint Communications.
“Data tells us that 70 per cent of the shoppers in our region regularly analyse product or usage reviews, before making their purchases online. That is a huge number, especially for a population with heavy buying power,” she said.
Al-Harbi has been at the helm of the agency, keen on continuously monitoring the changing dynamics of the Saudi consumer of today and comparing it to the one as recent as 10 years ago.
When asked about drives her, she said – “data”.
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