MSL appoints Mary Smiddy as business lead

MSL Middle East, part of Publicis Groupe Middle has appointed Mary Smiddy as Business Lead. 

Smiddy is a senior communications leader with more than twenty-five years experience in strategic consultancy. 

She has delivered high-impact communications strategies and campaigns representing multinational corporate, consumer and healthcare clients, throughout Europe, Asia and across the Middle East Region. 

In this role, she will be responsible for overseeing strategic client business, Publicis Groupe agency integration, and continued growth for MSL Middle East. 

Formerly, Smiddy was Senior Vice President at ASDA’A BCW Middle East, leading the regional health and wellness division.

MacLean Brodie, CEO at MSL Middle East, said: “We are delighted to welcome Mary to the MSL Group. She is joining at a pivotal time, when earned media is growing in importance for the market and for Publicis Groupe. 

“Mary’s regional and international experience will make her a go-to asset, complementing the Groupe’s ‘Power of One’ approach to integrated marketing and communications.”

Among Smiddy’s notable career highlights are as the Global CEO of specialist communications agency, Tonic Life Communications, and with Weber Shandwick as Senior Vice President, Health & Wellness in Sydney and Singapore. 

“I’m thrilled to join MSL at such an important time in its growth trajectory. The ‘Power of One’ approach encourages full agency integration within the Publicis Groupe, ultimately helping clients capitalise on the strengths of several channels as part of a holistic marketing & communications strategy.” adds Smiddy.