Zaib Shadani, Managing Director, Shadani Consulting
With businesses starting to go back but contagion still in the air, having a crisis comms plan has never been more important.
But TheCommsRoom’s Zaib Shadani says being prepared shouldn’t be intimidating.
“From what we’ve seen, most SMEs have got no crisis comms plan in place,” she says. “The reasons we hear most often are ‘it’s too expensive,’ ‘we don’t have an agency’ or ‘we don’t have resources’.”
But one afternoon’s brainstorming and preparation should be enough to mitigate damage in most circumstances, says Shadani.
TheCommsRoom is running a free web
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
