By Amardeep Devadason, SVP and head of global brand solutions at RRD Go Creative
We are witnessing a revolution in the world wide web, as Web2 transitions to Web3, the real to the unreal, centralised to community. This emergence of a new web, built on Blockchain technology, is creating an open space where the entire ecosystem of creators and consumers can participate, bringing with it never-before potential, innovations, and adaptation. And for marketers, it is a veritable greenfield opportunity, free of the constraints of traditional, business-centric web structures.
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