1 In February Huawei Mobile Services announced the expansion of its advertising business into overseas markets including the Middle East, Africa and Pakistan. Huawei Ads is a supply-side and demand-side, real-time advertising marketplace. In March Huawei Ads announced that Connect Ads is now its Premium Partner in MENA, responsible for advertising sales and account management to customers across several sectors.
2 In March the adtech ecosystem got a rude awakening from Google. In a blog post, the tech giant dropped a bombshell that firmly states it will not allow ad tech companies to replace cookies with hashed email addresses or other independent identifiers that track user-level brows
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