Increased pop cultural relevance, endlines entering the vernacular, and the increased importance of branded content all await the ad industry in 2014
William Goldman, the genius who wrote such classics as Butch Cassidy, Heat and A Few Good Men, once famously said: “No-one knows anything.” He was referring to Hollywood, but this could equally apply to advertising. Especially when doing some thing as unpredictable as predicting the future.
So with that in mind I am going to confidently tell you what will happen in 2104 with the caveat that I personally struggle to predict what will happen tomorrow. Life is full of surprises.
My guesstimate is that a rapidly maturing region will begin to see
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