There has been a lot of buzz about AI lately and for all the good reasons. AI-driven technologies are becoming increasingly popular and are being used in various industries, especially in the marketing arena.
Marketers are using AI for so much more than just chatbots. AI is being used for predictive marketing, keyword analysis and budget management as well, and this is surely not the end.
Data suggests that AI-driven marketing is indeed replacing traditional marketing at a rapid rate. In fact, some pundits even go on to say that you either get on the AI bandwagon or get run over by it.
If we analyse the industry, we notice that AI-driven technologies show more potential in some areas than
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