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Paper and ink from unprinted AnNahar daily edition donated to print ballots in new campaign by Impact BBDO

On the 2nd of February, Lebanese newspaper AnNahar did not print that day’s edition for the first time in its 88 years of publishing. Instead, the ink and paper intended for that day – named the Election Edition – were sent towards the printing of voting ballots for the 2022 Lebanese Election.

Lebanon is a country that has been pushed past the brink of collapse, with the currency losing 90% of its value – making the country’s inflation the highest in the world. As a result, necessities such as food, petrol, medicine and even ink and paper get scarcer every day. However, the upcoming 2022 National Elections offer a glimmer of hope, which the nation anticipates would provide som

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