There is no doubt the pandemic has cleared the way for some advertising mediums to fade out while fast-tracking the adoption of others. However, some media, such as OOH, will be able to make a recovery and heal over time.
The concept of rush hours has virtually disappeared in major cities across the region, leading to advertisers pulling back their spends on OOH, as the public will find it difficult to discover new brands while being locked away with extremely restricted movement.
Advertisers had to change their brand campaigns directly due to the pandemic, giving encouragement and supporting frightened customers, knowing that these consumers will make a big comeback once they are again
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