The UAE Government Media Office has teamed up with TikTok to encourage citizens and residents to share their experiences in discovering the country’s hidden gems as part of World’s Coolest Winter Campaign.
People living across the UAE can now highlight their valuable moments engaging in outdoor activities across the country’s hotspots and attractions. The campaign that launched in December 2020, scheduled to run until January 25, aims to promote domestic tourism and bring people together to enjoy UAE’s unique sunny winter.
Users of TikTok, one of the world’s fastest-growing and most engaging digital platforms, can now share their favourite hidden gems across the Emirates using the #WorldsCo
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